Foundation

26.00 GBP

Shade:

Product variants

A medium-coverage foundation to create a natural, even look to the skin.

Foundation is a core product of any men's makeup routine. It's used as a base to create an even and uniform look to the skin, and we promise it has a natural finish. Get ready for compliments coming in left, right and centre.

How to use

After prepping your skin with Primer (if using), apply 1-2 pumps of Foundation onto your fingers and dot across your face.

Blend all over your face and down your neck using a slightly damp Face Sponge, Application Brush, or your fingers.

Take care to blend in noticeable areas such as your hairline, jawline, around the nose and under the eyes.

TIP: If you're using Foundation with War Paint For Men Concealer, get the same shade. Our shades have been made to work together, so there's no need to choose a shade lighter or darker.

Ingredients

Aqua (water), propylene glycol, hydrogenated coconut oil, cyclopentasiloxane, ethylhexyl dimethyl paba, cyclohexasiloxane, talc, caprylic/capric triglyceride, stearalkonium hectorite, dimethicone, stearic acid, boron nitride, cyclomethicone, pvp, triethanolamine, potassium cetyl phosphate, tocopheryl acetate, mica, xanthan gum, dimethiconol, propylene carbonate, imidazolidinyl urea, propylparaben, ammonium acrylates copolymer, ethylhexyl palmitate, silica, silica dimethyl silylate, butylene glycol, caprylyl glycol, phenoxyethanol, sodium hyaluronate, hexylene glycol, ci 77491, ci 77492, ci 77499, ci 77891.

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Foundation

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What shade should I use?

We have a quick Shade Finder quiz to help you find the shade most suitable for your skin tone: https://warpaintformen.com/pages/shade-finder

You can also send a photo of yourself in natural light to info@warpaintformen.com and we'd be happy to advise.

If you're still unsure which shade to go for, we have a Sample Set so you can try out shades before committing to the full-sized products. This means you can get the right shade the first time around. It includes Primer, Concealer, Tinted Moisturiser and Foundation: https://warpaintformen.com/collections/products/products/war-paint-sample-set

What is the difference between Foundation and Tinted Moisturiser?

Foundation has more coverage than Tinted Moisturiser. Tinted Moisturiser is a blend of moisturiser with a subtle colour. Both are very lightweight, but if you're after more coverage for things like redness or blemishes, Foundation is a good choice.

Should I use both Foundation and Tinted Moisturiser?

We would recommend applying Tinted Moisturiser or Foundation, you wouldn't usually use both in the same routine. Which one you choose depends on the coverage you are looking for that day. Foundation has slightly higher coverage than Tinted Moisturiser, whereas Tinted Moisturiser is more hydrating.

Foundation

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